Women’s Headshot Styling Guide

We know that choosing outfit options for your headshot can feel overwhelming, but this guide will decode the perfect attire for your headshot, categorized into four tiers depending on your industry: Casual, Business Casual, Smart Business, and Formal Business.

General Guidelines

• Feeling Fantastic = Looking Fantastic: Confidence radiates when you feel comfortable and empowered in what you wear. Choose an outfit with a perfect fit that allows for comfortable movement. Avoid anything too baggy or restrictive—if you find yourself constantly fidgeting, it might be time for a different option. Consider getting your favorite pieces tailored for an extra touch of polish and confidence.
• Choosing your Colors: Select colors that complement your skin tone and won’t clash (or blend in) with the background. Neutrals are timeless, but feel free to experiment with colors that showcase your personality. Steer clear of overly bright or saturated hues – studio lights can reflect them onto your face and neck.
• Iron It Out: Wrinkles are the enemy of a professional headshot! Ensure your clothes are wrinkle-free and lint-rolled for a polished presentation. We have a steamer at the studio for last-minute touch-ups if needed.
• Accessorize with Intention: Less is always more. Opt for classic jewelry that enhances your look without distracting from your face. Bold, trendy jewelry can easily date a headshot.

Casual Confidence

The “casual” headshot is ideal for creative industries, actors, and startup environments where a relaxed and approachable vibe is important. It’s your chance to showcase your personality and creativity through your outfit and overall presentation. Think less about boardrooms and more about open-plan offices, art studios, or trendy co-working spaces. Here’s how to rock the casual headshot:

• Tops: Solid-colored blouses, knits, or well-fitting tees in muted tones are a great foundation. Blazers or cardigans can add a touch of polish if desired, but skip the overly structured suit jackets.
• Bottoms: Ditch the dress pants and opt for dark wash jeans, chinos, or a skirt that falls just above the knee. Consider a fun texture or a bold color to add a pop of personality.
• Hair & Makeup: Keep the hair and makeup more relaxed and natural. For makeup, opt for a natural, “no-makeup” look or a touch of color that complements your outfit.
• Accessories: Keep it simple. A statement necklace or a pair of bold earrings can add some fun.

Business Casual: Effortlessly Polished

Business casual is the workhorse of headshot attire. It’s ideal for a wide range of professions where a polished yet approachable demeanor is key. Think marketing agencies, tech startups, realtors, or non-profits with a more relaxed dress code. Here’s how to achieve the perfect business casual look for your headshot:

• Tops: Button-down blouses, shell tops, or knit sweaters in jewel-toned or neutral colors are always staples. Jackets in non-traditional colors and textures can work well for a touch of polish while including some personality!
• Bottoms: Look for tailored trousers in dark neutrals like black, navy, or grey. A clean, dark-wash jean can also work well. For a touch of femininity, consider a skirt with a subtle A-line cut or a fun texture like tweed.
• Hair & Makeup: We recommend neutral makeup, well-groomed brows, and a polished version of your everyday hairstyle.
• Accessories: A statement watch or a polished scarf can elevate your look. Keep jewelry simple and classic – avoid anything too flashy or distracting, but you can get away with dangling earrings or outfits with small embellishments.

Smart Business: Commanding Presence

The “smart business” headshot is the epitome of professional polish for those who want to stand out. This category is ideal for entrepreneurs, consultants, lawyers, and real estate professionals who want to project an image of authority, expertise, and approachability. It’s the perfect blend of sharp tailoring and classic silhouettes with a touch of personal flair that allows your personality to shine through. Think confident, capable, and ready to take on the world! Here’s how to nail the “smart business” look for your headshot:

• Tops: Tailored suits or blazers paired with crisp blouses. Opt for solid colors or subtle patterns. You can play with unique cuts and fabrics in this category.
• Bottoms: Tailored trousers or knee-length skirts in dark, neutral tones, or structured skirts like pencil skirts.
• Accessories: A professional watch or elegant jewelry add sophistication.

Formal Business: Making a Powerful Statement

The “formal business” headshot exudes an air of sophistication and unwavering authority. This category is ideal for high-powered executives, lawyers, government contractors, CEOs, and anyone in the financial industry. It’s also a good choice for professionals who work in traditional environments with stricter dress codes or those who need to align with their company’s aesthetic.
Here’s how to achieve a “formal business” headshot that commands attention:

• Tops: Choose more conservative necklines, tailored suits, or skirt suits in classic cuts and neutral/power colors. Monochromatic outfits tend to look the most put together.
• Bottoms: Tailored dress pants or a pencil skirt that falls below the knee.
• Hair & Makeup: A well-groomed hairstyle is essential. Think sleek blowout, polished updo, or a neat chignon. Choose a style that flatters your face shape and exudes professionalism. For makeup, keep it neutral but defined. We recommend considering professional hair and makeup if possible!
• Accessories: Keep jewelry minimal. Classic pieces like a small necklace, a pair of studs, or small hoop earrings will suffice.

Resources:

If you’re still feeling unsure, we have some amazing professionals we can recommend that can help!!
Check out our Preferred Vendor list for recommendations for Hair, Makeup, Styling, and Tailoring.

Remember, your headshot is an extension of your professional brand. Choose an outfit that reflects your personality and makes you feel empowered. With these tips and a little planning, you’ll be sure to capture a headshot that makes a lasting impression.