5 Ways to Slay Your Next Branding Session: From Planning to Posing

Your brand is you – the essence of your work and the message you want to convey. A branding session translates that essence into visuals that capture attention and give people an impression of who you are. But with so much riding on those photos, it’s natural to feel a tad stressed. Fear not! Here are five key ways to prepare for your branding session and ensure those final images radiate confidence and authenticity:

1. Know Your Brand Identity (Inside and Out)

Before you step in front of the camera, take a deep dive into your brand’s core. What are your values, mission, and target audience? Think about the overall feeling you want your brand to evoke—energetic, sophisticated, approachable? Having a clear vision will guide everything from your outfit choices to the poses you strike. Your photographer will not define your brand for you, but we will focus on expressing your brand values through your imagery!

2. Pinterest Power: Create a Mood Board

Visual inspiration is your friend! Scour Pinterest and online magazines for images that capture the aesthetic you envision for your brand. Look for colors, locations, and poses that resonate with your vision. Share your mood board with your photographer – it’s a fantastic communication tool to ensure you’re both on the same page. But be sure to note what exactly you like about each inspiration image!

3. Plan Your Outfits (Comfort is Key!)

Your clothing choices should be an extension of your brand identity, but comfort is crucial! You want to feel confident and relaxed in front of the camera, so avoid anything too restrictive or unfamiliar. Think about the message you want your clothes to convey – professional, creative, or casual. If you need a few tips, you can check out our Styling Guides at the links below. Lay out a few options beforehand so you have time to experiment and find the perfect look.

4. Prep Like a Pro: Hair, Makeup, and the Power of Props

Discuss hair and makeup options with your photographer in advance. The goal is to achieve a polished yet natural look that complements your brand aesthetic (Check out our favorite vendors for your shoot HERE). For some extra personality, consider incorporating props that reflect your work or hobbies. A musician might hold their guitar, while a writer could be surrounded by books – get creative!

5. Relax, Breathe, and Trust the Process

The day of your session has arrived! Take a deep breath, and remember your photographer is there to guide you. Don’t be afraid to express your ideas and ask questions. Most importantly, have fun with it! The more relaxed and confident you feel, the more your genuine personality will shine through in the final images.

Bonus Tip: Get a good night’s sleep before your session, and drink plenty of water! Feeling well-rested will show in your eyes and contribute to your overall confidence on camera.

By following these simple steps, you’ll be well on your way to a branding session that captures the essence of you and your brand. Remember, it’s a collaborative effort – communicate openly with your photographer, trust their expertise, and let your brand personality shine!